Build the growth engine your company needs to scale

Strategy. Systems. Execution.

Turn marketing into a measurable revenue engine with growth infrastructure designed to drive pipeline, accelerate sales velocity, and improve conversion.

I partner with founders and executive teams at early-stage and growth-stage companies to design go-to-market strategies, demand generation systems, and scalable marketing infrastructure.

Together, we build the blueprint that transforms marketing into a predictable driver of revenue.

START YOUR GROWTH →

Helping Companies Scale Revenue

Growth Leadership That Drives Measurable Outcomes

Build stronger pipeline visibility and predictable growth by designing systems that connect brand, demand generation, sales enablement, and lifecycle marketing.

Revenue Architecture

Scale marketing organizations by defining the structure, roles, and processes needed to support the next stage of company growth.

Marketing Team and Function Design

Drive consistent pipeline growth through demand generation programs that attract high-intent buyers and convert them into qualified pipeline opportunities.

Demand Generation and Pipeline Growth

Accelerate product adoption and revenue by defining positioning, messaging, and launch strategies that clearly communicate value and resonate with buyers.

Go to Market Strategy and Launch

Impact Across Growth Initiatives

  • 4X increase in marketing-qualified leads within 90 days

  • 3.1M campaign impressions across social media with 8% click-through rate 250K engaged viewers

  • Reduced sales velocity from 136 days to 78 days

  • Increased close rate from 20% to 57%

  • Reduced customer acquisition cost by more than 20%

  • Doubled average deal size and improved customer lifetime value

  • Generated more than $28 million in new ARR across growth initiatives

Let's Work Together

Take it From them

  • “Antoinette's presence immediately had a positive impact on the company.”

    Austen DeWolf

    VP of Product, Tagboard

  • "Antoinette helped us rebrand and build a go-to-market strategy that accelerated adoption across our core market."

    Matt Hogan

    Director of Business Development, Grabyo

  • "I've loved every minute of working with Antoinette & I'd be happy to recommend her."

    Barry Berkowitz

    Sr Director of Entertainment & Media, Tagboard

  • "I knew from my First meeting with Her that she was going to be a superstar."

    Joanne Hewat

    Sr Director of Sales & Strategy, McGraw Hill

  • "Antoinette is such a joy to work with. Her passion and enthusiasm (are) contagious."

    Macey Krause

    Sr Account Executive, McGraw Hill

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STRATEGIC GROWTH CAPABILITIES

  • GO-TO-MARKET STRATEGY

    ICP DEFINITION | BUYER PERSONAS | MARKET POSITIONING | CATEGORY NARRATIVE | SALES NARRATIVE | VALUE PROPOSITION DEVELOPMENT | MESSAGING ARCHITECTURE | WEBSITE NARRATIVE

  • REVENUE ARCHITECTURE

    GROWTH INFRASTRUCTURE | FUNNEL DESIGN | MARKETING AUTOMATION | REVENUE INSIGHTS | ATTRIBUTION MODELING | CONVERSION OPTIMIZATION | CUSTOMER EXPANSION STRATEGY

  • DEMAND GENERATION & PIPELINE GROWTH

    DEMAND STRATEGY | CONTENT ENGINE | CAMPAIGN ARCHITECTURE | SDR ENABLEMENT | LIFECYCLE MARKETING | LEAD QUALIFICATION FRAMEWORKS | PR & EARNED MEDIA | SEO STRATEGY | PIPELINE ANALYTICS

  • MARKETING TEAM & FUNCTION DESIGN

    ORG DESIGN | ROLE DEFINITION | HIRING STRATEGY | LEADERSHIP COACHING | PERFORMANCE METRICS | TEAM OPERATING CADENCE | CROSS-FUNCTIONAL ALIGNMENT

Learn More

combining data-driven insights to create lasting Competitive advantages that drive sustainable Revenue growth for high-potential startups & brands.

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