Data-Driven metamorphosis Into Record Breaking Numbers

Overview

SurePayroll, a leading payroll service for small businesses, approached us to solve a key challenge: scaling customer acquisition and onboarding efficiently without compromising quality. Through our partnership, SurePayroll saw a 30% boost in engagement and reduced onboarding time by 15%.

  • SurePayroll faced growing pains with expanding its customer base among small businesses while maintaining a seamless onboarding experience. As customer numbers grew, the need to streamline onboarding and enhance engagement across digital channels became increasingly important.

  • Working closely with SurePayroll, we implemented a 5-pronged strategy focused on targeted campaigns, onboarding enhancements, and real-time data analysis.

    1. Brand Identity Overhaul
      We led the redesign of SurePayroll’s brand and website, creating a modern, user-centric experience. This transformation aligned their online presence with their core values, making their offerings intuitive and appealing to target audiences.

    2. Positioning & Messaging Refresh
      Crafted a clear, compelling brand narrative that emphasized SurePayroll’s reliability, simplicity, and cost-effectiveness, highlighting them as a leader in payroll and HR solutions.

    3. Streamlined GTM Processes
      Built a foundational go-to-market strategy that streamlined the launch of new features. This enabled the successful rollout of SureHR, a new product driving product-led growth.

    4. Performance and ROI Optimization
      Implemented a data-driven approach to enhance reporting and optimize marketing metrics, aligning SEO, SEM, and programmatic campaigns with specific OKRs and KPIs.

    5. Agency Consolidation
      Reduced SurePayroll’s agency partnerships from five to one, creating a cohesive, collaborative environment that amplified marketing efforts and improved accountability.

  • Our integrated approach led to:

    • 20% Growth in New Customers: A targeted rebrand and refined messaging captured new audiences.

    • 30% Increased Engagement: Focused thought leadership and SEO efforts boosted digital visibility and engagement.

    • 15% Improvement in Onboarding Completion: Streamlined processes made onboarding faster and more intuitive.

35% Increase

in brand recognition

15% rise

in average customer LTV

45% boost

in Marketing Troas

Industry

Fintech

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Kate Boatman

Vice President, Digital Sales

Sure by PayChex

“As a partner they go above and beyond to ensure the quality and velocity of delivery and that impact is measurable”

Results that stand out.

  • 35% Increase in brand recognition within six months of implementing AI-driven marketing analytics strategies, leading to a 45% increase in marketing Troas.

  • 7x faster website resulting in a 50% improvement in targeted customer insights.

  • 30% increase in audience engagement amongst B2B and B2C demographics.

  • 20% boost in customer retention rates , increasing average customer LTV by 15% through targeted digital campaigns

  • 10X increase in sales qualified leads