Leading Tagboard's Renaissance: Orchestrating Transformative 16% Increase

Overview

As Head of Product Marketing, I led Tagboard’s initiative to expand brand visibility and drive substantial revenue growth. Tagboard, an Emmy-nominated audience experience platform, aimed to capture market share and streamline the customer journey in a disrupted sports industry. Our strategy strengthened Tagboard’s presence as a go-to platform for digital engagement in sports, media, news and entertainment.

  • As a Series A SaaS company, Tagboard faced challenges in client engagement, market expansion, and streamlining customer acquisition. The company needed a cohesive strategy to maximize its recent funding and reach key audiences.

  • As Head of Product Marketing, I led a multi-channel approach focused on customer journey optimization, brand growth, and targeted engagement.

    1. Customer Journey Mapping
      Designed a full-cycle mapping approach to forecast trends, enhancing funnel performance and increasing conversions by 10% in three months.

    2. Data-Driven Digital Strategy
      Used quarterly data insights to craft custom campaigns across four key verticals, leading to a 12% site traffic increase and a click-through rate rise of 8%.

    3. Brand Awareness Campaigns
      Implemented integrated digital and on-ground campaigns, resulting in a 300% boost in brand visibility within six months.

    4. Revenue-Driven GTM Initiatives
      Launched tailored packages that generated ~$1M in annual recurring revenue and 35% engagement from high-value clients.

  • Our partnership achieved:

    • 300% Brand Awareness Growth

    • 16% Increase in Lifetime Value (LTV)

    • $1M Incremental ARR through GTM Initiatives in single quarter.

    • 10% Funnel Conversion Boost

45% B2B

adoption rate

Industry

Sports & Entertainment

4x brand awareness

growth for world-leading SaaS enterprise

30% Increase

in YOY Lead generation

Austen Dewolf

VP of Product at Tagboard

“Antoinette joined us as the Head of Product Marketing and helped bring a higher level of attention (to) detail to both the Product and Marketing organizations. She is goal oriented, results driven, articulate, open to feedback, and accountable. Her presence had an immediate positive impact on the company.”

Tagboard

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Results that stand out.

  • Established successful full-cycle customer journey mapping approach to forecast consumer trends, focusing on optimizing the funnel and increasing sales conversion by 10% in the first 3 months.

  • Secured ~$1M incremental Annual Recurring Revenue by championing specific go-to-market campaigns [strategy to execution] for newly launched packages that drove 35% engagement among high-value customers.

  • Propelled brand awareness by 300% within 6 months by integrating campaigns with events and on-ground initiatives.

  • Harnessed quarterly digital marketing data to constructively produce bespoke campaigns and messaging for 4 key verticals – increasing site traffic by 12%, click-through rate by 8%, and social media following by 2K+.