ADVISING GROWTH LEADERS
transforming how marketing drives revenue.
Over the past fifteen years, I’ve worked with high-growth companies and global brands navigating pivotal moments in their evolution. My work focuses on transforming marketing from a collection of disconnected activities into a strategic system that consistently drives pipeline, accelerates revenue, and builds lasting competitive advantage.
Companies typically bring me in when one of three things is happening:
• Growth has stalled and pipeline is inconsistent
• Messaging no longer reflects the company’s true value
• Marketing and sales are not aligned around revenue outcomes
Together, we clarify the strategy, build the systems, and activate the execution required to scale.
My work focuses on helping companies rebuild the strategic foundation that allows marketing to drive consistent pipeline, accelerate revenue, and create lasting competitive advantage.
Your team gains the perspective of a marketing executive who has helped organizations build the systems that drive measurable growth.
Across global brands and high-growth companies, I’ve led initiatives that strengthened positioning, accelerated pipeline, and transformed marketing into a predictable driver of revenue.
My work draws on experience supporting organizations such as AT&T, Riot Games, McGraw Hill, the NFL, and the NBA, as well as growth-stage companies navigating critical expansion moments.
LEVERAGE 15+ YEARS OF GROWTH LEADERSHIP TO ACCELERATE YOUR COMPANY'S REVENUE
SCALING GROWTH SYSTEMS
Build the infrastructure that connects positioning, demand generation, sales enablement, and lifecycle marketing into a unified revenue strategy.
REVENUE-FOCUSED MARKETING
Align marketing and sales around measurable pipeline, conversion performance, and sustainable growth outcomes.
GO-TO-MARKET LEADERSHIP
Define the positioning, messaging, and market strategy that help companies win in competitive markets.
advising for your growth-stage
strengthen positioning, accelerate pipeline, & build marketing systems that drive measurable revenue outcomes.
CLARIFY YOUR GO-TO-MARKET STRATEGY
Together we define your ideal customers, clarify your market position, and build the narrative that aligns product, marketing, and sales around a focused go-to-market strategy.
STRONGER ADOPTION AND EXPANSIONs
Revenue architecture brings together brand, demand generation, sales enablement, and lifecycle marketing into a unified system that improves pipeline visibility, conversion performance, and growth predictability.
PREDICTABLE PIPELINE GROWTH
Design demand programs that attract high-intent buyers, strengthen market awareness, and convert interest into qualified opportunities for your sales team.
MARKETING TEAM BUILT FOR GROWTH
Define the roles, leadership structure, and operating cadence required for marketing to function as a strategic growth driver rather than a collection of disconnected activities.
“Antoinette is an excellent communicator and collaborator, with an ability to build strong relationships with internal teams. Her leadership and guidance were critical to the success of several major projects, and her expertise and insights helped us to redevelop brand and GTM strategies.”
What Leaders Are Saying
“Antoinette helped our sales org create the right messaging and understand the correct ICP in order to set us up for success.
She is one of the smartest marketers I know and any company would be foolish to overlook her skills and talents.”
Director of Sales & Business Development
Series B Media PaaS
Partner & CMO
Series A Wellness SaaS
EXPERIENCE THAT ACCELERATES Growth
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Outcomes often include:
• A clearly defined ideal customer profile and buyer personas
• Market positioning that differentiates your company from competitors
• Messaging frameworks that strengthen sales conversations
• A website and sales narrative that communicates your true value -
This often includes:
• Demand strategies that attract high-intent buyers
• Campaign programs designed to generate qualified pipeline
• Stronger alignment between marketing programs and sales outreach
• Expanded market visibility through PR, SEO, and strategic content -
Companies often see improvements in:
• Pipeline visibility and conversion performance
• Customer onboarding and early activation
• Lifecycle marketing that strengthens engagement and retention
• Product launches that accelerate adoption and expansion -
This typically includes:
• Defining the roles required to support the next stage of growth
• Designing a marketing organization aligned to revenue outcomes
• Creating hiring plans and leadership expectations
• Supporting the success of new marketing leaders
