Commanding Change Through Strategic Digital Influence
Overview
Facing the challenge of building visibility and empathy for sepsis survivors, Voices of Sepsis, a subsidiary of Magnolia Medical Technologies partnered with AM Marketing Inc. to create an impactful digital campaign. We brought together survivor stories with data-driven strategies to amplify reach and build a supportive community.
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Voices of Sepsis faced a complex mission involving public health advocacy, congressional outreach, and survivor support. They needed a way to communicate sensitive health information effectively and navigate the political landscape to drive awareness and policy impact.
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Working closely with Voices of Sepsis, we implemented a comprehensive strategy focused on advocacy, audience engagement, and community growth.
Empathy-Driven Campaign Design
Designed a narrative-driven campaign centered on survivor stories, engaging audiences deeply and fostering a supportive environment.Congressional Advocacy Support
Crafted messaging that highlighted survivor experiences, effectively communicating the need for legislative awareness in sepsis care.Data-Optimized Social Media Outreach
Leveraged real-time data insights to refine social media content, ensuring alignment with advocacy and awareness goals.Community Engagement Framework
Established initiatives that encouraged survivor participation, strengthening community ties and ongoing engagement.
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Our partnership achieved:
3X Increase in Reach
50% More User-Generated Content
Expanded Legislative Awareness: Greater advocacy impact in policy circles.
35% increase
in conversion rate
10+ Million
paid Impressions
Over 300 stories
shared to Congress
Industry
Non-profit
Voices of Sepsis
Results that stand out.