About

Visionary marketing leader with award-winning experience delivering game-changing impact, spearheading turnarounds, and motivating high-caliber teams at Fortune 100 companies and start-ups in North America, LATAM, and EMEA.

Antoinette is an expert at leading businesses into double-digit million-dollar cumulative revenue growth, with over 15 years of curating and sustaining powerful and highly-profitable links between brands and their target markets, while simultaneously transforming traditionally siloed marketing functions into integrated creative powerhouses.

She’s a hands-on leader adept at building and inspiring high-performing marketing teams by developing comprehensive marketing strategies, driving cross-functional collaboration for successful product launches, overseeing innovative marketing campaigns, and championing marketing automation adoption.

She was instrumental in securing numerous brand partnerships over the course of her career including the likes of: Amazon, Google, Major League Baseball (MLB), the National Basketball Association (NBA), the National Football League (NFL), Apple and more.

Antoinette Moore

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Experience

2023-Present

Head of Growth Marketing

Directed robust revenue-driving presence expansion, digital marketing performance, and GTM strategy for fintech SaaS product launch. Pioneered transformative growth marketing initiatives, driving an increase in overall market share and spearheading campaigns that enhanced user acquisition efficiency in FinTech and MedTech sectors.

2022-2023

Head of Product Marketing

Captain super team of 15 marketers across key strategic exploits to set off demand-generating marketing consistency for company’s audience experience B2B SaaS solution – from customer journey mapping to development of multilateral campaigns. Orchestrated multi-layered integrated marketing campaigns, focusing on SaaS and fintech markets generating revenue-driving international expansion.

2018-2022

Sr. product marketing manager

Orchestrated McGraw Hill’s digital marketing strategy, generating millions in ARR, minimizing negative returns, and saving millions over three years through strengthened partnerships. Spearheaded a SaaS product launch, achieving growth in market share within the first year. Brought largest digital revenue and biggest YOY revenue growth.

2015-2017

marketing manager

Directed marketing initiatives for 13-product portfolio in a 6-state region in the CPG sector, achieving a generous lift in market share through targeted consumer insights- ensuring brand consistency and maintaining best-in-class strategies. Added to regional residual ARR base within the first year. Masterminded disruptive content strategy that captured CPG customers.

2014-2015

Director of Digital & Growth Marketing

Built and led 5-member team in obtaining e-commerce wins for one of the largest automotive retailers in the U.S. Created, negotiated, and unleashed best-in-class digital marketing campaigns for 13 brands in 6 states, 85 communities, and 108 locations. Secured dominance across 5 major markets and acclaimed as #1 Metropolitan retailer for 4 months following top-level initiatives in revisiting brand marketing strategy and championing PaaS game-changing innovations.

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Education

Take it From them

"I've loved every minute of working with Antoinette & I'd be happy to recommend her."

Barry Berkowitz
Sr Director of Entertainment & Media, Tagboard
“Her presence immediately had a positive impact on the company.”

Austen DeWolf
VP of Product, Tagboard
"I knew from my First meeting with Her that she was going to be a superstar."

Joanne Hewat
Sr Director of Sales & Strategy, McGraw Hill
"Her expertise and insights helped us rebrand and develop go-to-market strategies."

Matt Hogan
Director of Business Development, Tagboard
"Antoinette is such a joy to work with. Her passion and enthusiasm (are) contagious."

Macey Krause
Sr Account Executive, McGraw Hill