Leading Tagboard's Renaissance: Orchestrating Transformative 16% Increase
Overview
As Head of Product Marketing, I led Tagboard’s initiative to expand brand visibility and drive substantial revenue growth. Tagboard, an Emmy-nominated audience experience platform, aimed to capture market share and streamline the customer journey in a disrupted sports industry. Our strategy strengthened Tagboard’s presence as a go-to platform for digital engagement in sports, media, news and entertainment.
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As a Series A SaaS company, Tagboard faced challenges in client engagement, market expansion, and streamlining customer acquisition. The company needed a cohesive strategy to maximize its recent funding and reach key audiences.
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As Head of Product Marketing, I led a multi-channel approach focused on customer journey optimization, brand growth, and targeted engagement.
Customer Journey Mapping
Designed a full-cycle mapping approach to forecast trends, enhancing funnel performance and increasing conversions by 10% in three months.Data-Driven Digital Strategy
Used quarterly data insights to craft custom campaigns across four key verticals, leading to a 12% site traffic increase and a click-through rate rise of 8%.Brand Awareness Campaigns
Implemented integrated digital and on-ground campaigns, resulting in a 300% boost in brand visibility within six months.Revenue-Driven GTM Initiatives
Launched tailored packages that generated ~$1M in annual recurring revenue and 35% engagement from high-value clients.
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Our partnership achieved:
300% Brand Awareness Growth
16% Increase in Lifetime Value (LTV)
$1M Incremental ARR through GTM Initiatives in single quarter.
10% Funnel Conversion Boost
45% B2B
adoption rate
Industry
Sports & Entertainment
4x brand awareness
growth for world-leading SaaS enterprise
30% Increase
in YOY Lead generation
Results that stand out.
Austen Dewolf
VP of Product at Tagboard
“Antoinette joined us as the Head of Product Marketing and helped bring a higher level of attention (to) detail to both the Product and Marketing organizations. She is goal oriented, results driven, articulate, open to feedback, and accountable. Her presence had an immediate positive impact on the company.”
