Commanding Change Through Strategic Digital Influence
Overview
Facing the challenge of building visibility and empathy for sepsis survivors, Voices of Sepsis partnered with AM Marketing Inc. to create an impactful digital campaign. We brought together survivor stories with data-driven strategies to amplify reach and build a supportive community.
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Voices of Sepsis faced a complex mission involving public health advocacy, congressional outreach, and survivor support. They needed a way to communicate sensitive health information effectively and navigate the political landscape to drive awareness and policy impact.
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Working closely with Voices of Sepsis, we implemented a comprehensive strategy focused on advocacy, audience engagement, and community growth.
Empathy-Driven Campaign Design
Designed a narrative-driven campaign centered on survivor stories, engaging audiences deeply and fostering a supportive environment.Congressional Advocacy Support
Crafted messaging that highlighted survivor experiences, effectively communicating the need for legislative awareness in sepsis care.Data-Optimized Social Media Outreach
Leveraged real-time data insights to refine social media content, ensuring alignment with advocacy and awareness goals.Community Engagement Framework
Established initiatives that encouraged survivor participation, strengthening community ties and ongoing engagement.
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Our partnership achieved:
3X Increase in Reach
50% More User-Generated Content
Expanded Legislative Awareness: Greater advocacy impact in policy circles.
35% increase
in conversion rate
10+ Million
paid Impressions
Over 300 stories
shared to Congress
Industry
Non-profit
Voices of Sepsis
Digital Advocacy
Digital Advocacy
Performance challenges?
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Results that stand out.